The sandy 418sqm block at 108 Ramsgate Ave, Bondi Beach has sold for a whopping $13.9m in a hushed-up sale.
Former Sydney PR queen Sophie Landa, daughter of the late NSW attorney-general Paul Landa, has sold a sandy block of dirt opposite Bondi Beach for $13.9m.
The hushed-up sale result is almost three times the $4.82m she’d paid more than a decade ago, but back then there’d been a two-bedroom brick cottage on the 418sqm block owned by music producer Stephen Pavlovic.
Landa, who declined to comment for this story, was the best in the business back in the 1990s, with a client lists of heavyweights including chef Matt Moran, Di Jones Real Estate along with developers Stockland and Multiplex.
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108 Ramsgate Ave, North Bondi sold via Raine and Horne Double Bay/Bondi Beach in a hushed-up deal.
The three boutique apartments that will now rise on the site will enjoy this incredible view.
But these days, having inherited $25m from her parents, the generous philanthropist prefers a quieter life with her two kids, who are now at university age.
In the marketing for the home at the time of her 2015 purchase, the property was described as “the ultimate beachfront home … only 20m to the sand and surf”.
But council records show the plan had been to replace the shack with a two-storey mansion, no doubt to capitalise on the potential views of the surf.
So having won development approval for the new home, which was to also have a basement, the old house was bulldozed last year.
The house on the site had been quite stylish but Landa wanted to replace it with a two-storey mansion to capitalise on the view.
The shack had this designer kitchen.
Sources close to Landa say: “But when it came down to it, Soph decided she didn’t want to be a developer, and has opted to do other things.”
Settlement records from last month reveal the $13.9m sale, via Raine and Horne Double Bay principal Ric Serrao, to developer SGB Projects, which intends to build three apartments on the site.
It’s understood Landa now lives elsewhere in Bondi Beach in a rental property.
She sold her former family mansion on a 1410sqm block in Wallaroy Rd, Woollahra, for close to $10m in 2016.
The buyers were Morgan Stanley’s head of equities Will McKenzie and his wife Alison.
Paul Landa and arts patron Anne Landa had bought the five-bedroom house with a tennis court and swimming pool in 1978.
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