Stellar MLS launches consumer portal built on BPP Cribio

Stellar MLS launched a public-facing home search portal that delivers listings directly from the MLS without advertising, paid placement or lead-selling, the company announced Tuesday. The new platform, Stellar MLS Home Search, gives the Altamonte Springs, Florida-based MLS more than 75,000 customers a consumer-facing site they can direct clients to for listing information sourced from the MLS itself. The move comes as portals, MLSs and brokerages reassess home search strategies and data controls in a shifting commission and listing-portal environment. Stellar positions the product as a way to support, rather than compete with, its brokers and agents. Listings display prominent attribution for the broker and listing agent, and consumer inquiries are routed directly to the listing agent instead of being sold or redirected to competing advertisers, according to the announcement. “We’re offering the public home search now because the home-search landscape keeps shifting, and Stellar customers deserve a steady, trusted place to point clients – one where they can find the full picture of homes for sale, built on data they can trust and without the interference of ads or lead-generation ...