Ryan Serhant doesn’t want to buy your brokerage. He wants your agents

Over the past few years, SERHANT. has grown from a heavily New York City-concentrated firm with roughly 650 agents to a brokerage that spans 19 states, plus Washington, D.C., with over 2,000 agents. Despite the expansion and growth of his firm, founder Ryan Serhant says he doesn’t think growth alone is a business plan. “I understand that growth is the business plan for some businesses, but it’s not been for me,” Serhant told HousingWire. “I made a promise in 2020, when we started the company from an abandoned COVID -19 office, writing down ideas for the company on construction paper, that we would grow if we earned it. If we earned the right to be in different markets, if we earned the right to have employees want to come work here that was great, but I was not going to buy anyone. We were going to earn everyone.” Six years later, Serhant said that thesis remains true. Originally, he noted that he did not want to expand the firm outside of New York, but demand from agents and brokers all over the world who joined his Sell It education platform caused him to rethink this. “We had agents like Paulina Matteson in Arizona saying that as soon as SERHANT. was ready to open up in their ma...