Proprietary reverse mortgages are helping clients in ways that HECM can’t

For reverse mortgage originators, the winds of change have been blowing in the direction of proprietary products for much of 2026. And one of the nation’s leading lenders, Mutual of Omaha Mortgage, has been leading that charge since launching its private-label product 18 months ago. During a webinar this week, company leaders discussed some recent changes to the SecureEquity product suite and shared examples of how it’s serving senior homeowners. SecureEquity was introduced in California and Florida in April 2025, but its availability has since grown to 41 states and Washington, D.C. And to further illustrate the point that proprietary reverse mortgages can serve in more than a jumbo lending capacity, the company has lowered the minimum home value for the program to $300,000. “I’d say it’s timely because of what’s going on in the markets — which as everyone I know is painfully aware, the run-up in the 10-year Treasury, especially over the last couple of months, has been pretty pretty sharp. And that, of course, has led to less proceeds and availability for the HECM program,” said Mark O’Neil, Mutual of Omaha’s senior vice president of wholesale. Changes arrived ‘at the right time’ ...