NWMLS launches AI home search on NWMLS.com with Broker Public Portal

Northwest Multiple Listing Service (NWMLS) has launched a new AI-powered, ad-free consumer home search experience on NWMLS.com in partnership with Broker Public Portal (BPP), the organizations announced Thursday. The new platform, powered by BPP’s Cribio technology, gives consumers direct access to Northwest MLS’s real-time listing data across Washington state, along with natural-language search tools and direct connections to listing brokers and firms. The move comes as MLSs and brokers face heightened scrutiny around how listing data is displayed and monetized, in the wake of commission litigation, evolving buyer broker practices and new state-level rules on transparency. NWMLS said the site is designed as a “consumer-first” alternative to national advertising-driven portals that sell leads next to listings. How the new NWMLS search works According to the announcement, key features of the new NWMLS.com experience include AI conversational search that allows users to enter natural-language queries and lifestyle criteria to surface matching homes, direct listing broker attribution, real-time inventory data and a broker directory that enables consumers to search for and connect dire...