Inside Infomercial King Ron Popeil’s $25 Million Beverly Hills Estate—Featuring the Kitchen Where His Famous Inventions Were Tested

For years, Ron Popeil asked television viewers, "Now, how much would you pay?" For the late infomercial pioneer's longtime Beverly Hills home, the answer happens to be $25 million.Known as the Popeil Estate, the gated property at 1672 Waynecrest Drive is available for the first time in a generation, about five years after the Ronco founder's death in 2021. Popeil and his wife, Robin Popeil, bought it in 2002 for $7.5 million, according to The New York Times, and raised their two daughters, Contessa and Valentina, there.The Mediterranean-inspired villa was designed by the late architect Jack Warner and was built in 1995 for Hard Rock Cafe co-founder Peter Morton."Designed by Jack Warner, originally built for Peter Morton and then owned by the Popeil family for nearly 25 years, the property has a remarkable history that is intertwined with Los Angeles itself," says listing agent Linda May of Carolwood Estates, who shares the listing with Drew Fenton.Loading...The estate of informercial king Ron Popeil is on the market for the first time in 20 years. Tyler HoganLoading...Inside the double-height foyerTyler HoganLoading...The home offers over 14,000 square feet of interior living space...