Flair says AI improved lead conversion in West Capital Lending deployment

Artificial intelligence startup Flair Labs says a recent deployment with West Capital Lending demonstrates how AI voice agents can help mortgage lenders capitalize on leads that might otherwise go untouched. Flair, a two-year-old Y Combinator–backed company, builds digital voice assistants that work on behalf of lenders, servicers and brokers. The technology sits on top of a lender’s existing systems, including CRMs such as Bonzo, Total Expert and Salesforce, to qualify borrowers, answer basic questions and route live, qualified leads to loan officers. The company said its AI platform contacted more than 44,000 mortgage leads during a one-month deployment in May involving 70 West Capital Lending loan officers. According to Flair, the system placed more than 318,000 outbound calls, connected with roughly 11,400 borrowers through live conversations and generated 1,788 warm handoffs to loan officers, including 1,053 live transfers and 735 scheduled callbacks. The results highlight a common challenge for mortgage lenders, which often spend significant sums acquiring leads but struggle with borrower follow-up. “West Capital purchases a large volume of leads from providers… in addition t...