After scaling Real and eXp, Erinn Nobel wants to build a brokerage with intention

After years of honing the craft of brokerage growth and development at firms like The Real Brokerage and eXp Realty, Erinn and Peter Nobel decided to use their skills to found and launch ENRG. Realty in January 2024. After starting her real estate career in 1999 as an agent at a boutique brokerage in Washington state, Erinn Nobel eventually found herself joining a fledgling eXp Realty affiliate where she would go on to become a regional growth leader. In 2020, just before the onset of the COVID-19 pandemic, Nobel’s career arc took her and husband Peter, a former Microsoft systems leader and eventual chief operating officer at eXp, to Real. “I brought 1,600 agents over within a matter of months, grew revenue 885% — we set the trajectory of the company, rebuilt their back-end technology system, redesigned the agent revenue share model, built the culture and the vision statements, and we had a lot of fun doing it, but we were totally burnt out,” Erinn Nobel told HousingWire. “We just looked at ourselves and I said, ‘We are the ones with the knowledge; let’s do this for ourselves and launch a company that is built very intentionally.” Boutique service on a national scale It’s with this...