Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption

Josh Miller, CEO and co-founder of Epique Realty, told attendees at Tuesday’s HousingWire AI Summit that the real estate industry’s most expensive technology investments are often the least used. He offered a three-part prescription to solve the problem. Brokerages spend thousands of dollars on tools their agents refuse to adopt, and the solution lies not in building more technology but in aligning offerings with what agents already want, already pay for or have a real incentive to use, Miller said. “As a nerd with a real estate license, I’ve noticed some really interesting things in our industry,” he told the crowd. “And one of those things that I first noticed when we opened our real estate brokerage was that almost every single broker in this room has spent thousands of dollars on technology that your agents just refuse to use.” Miller co-founded Epique Realty in December 2021 after becoming disillusioned with the traditional brokerage model, he said. “We were really frustrated with the industry and the way that it kind of worked for agents — feeling like we were doing 100% of the work and getting 50% of the money, right?” he said. “So it just didn’t feel right to us, as agents,...