As production homebuilding has become a more professional, scalable business over the past four or five decades, some of its most important advances have come from operators who refused to accept the way things were being done as the only possible way. William Leavitt, Ira Jacobs and David Fox, Ray Ellison, Ed Ryan, Bill Pulte, Gene Fisher & Arnold Rosen, Leonard Miller, Eli Broad and Don Kaufman, Tom Bradbury, to name just a few. These legends studied the house as a product, the jobsite as a production system and the homebuilding enterprise as a collection of interdependent processes and interoperable workflows. They standardized what they could standardize. They measured what they could measure. They found ways to connect purchasing, scheduling, construction, sales and finance so that hundreds, and eventually thousands, of individual homes could move through an organization with greater predictability and with less friction. Technology, for what it is, followed the operational insight, albeit in baby steps. Pulte Homes offers one example. As the company expanded dramatically during the 1980s and 1990s, advances in computing and communications enabled it to centralize function...
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