Build Your First Rental (DON’T Buy One) in 2026

Builders are currently offering huge incentives on new construction homes, to the point where buying “new” might be actually cheaper than buying an existing rental property in your market right now. Today we’re breaking down how this overlooked investing strategy is saving rookies much more than you realize!Welcome back to the Real Estate Rookie podcast! This week, we’re making the case for new builds as a very strong rental strategy: why builders are currently offering incentives that are hard to pass on, how to negotiate on a spec home, how to buy them with low money down, and the difference between buying new inventory and building from the ground up.We’re also digging into walk-in equity and how getting into an early phase of a new community can put you ahead on day one. We’ll also walk you through what to actually budget for land, financing, permitting, and your team before you even commit to a ground-up build.If you’re weighing building versus buying for your next rental, this episode will help you make up your mind. New doesn’t have to mean expensive. Sometimes it means a better deal that’s just hiding in plain sight! Ashley: Most rookies start with the same assumption. If y...