Anti-AI advertisement turns into bookings for SA pest controller

A basic hand-drawn picture has helped Adelaide pest controller Noah Swan’s pest control business Pestly become a household name. A basic hand-drawn picture of a stick-figure person, a house and some spiders has helped an Adelaide pest controller become a household name. Noah Swan posted a photo of the picture on several Facebook community groups as a way of generating interest in his business, Pestly Pest Control. It was an experimental move as a way of rejecting AI-generated material and it paid off, with many people showing support for his “creativity” by booking his services. “Since everyone is sick of AI … If you have spiders, cockroaches, ants or rats, I’m a local pest controller,” the picture, reads with an arrow pointing to the stick-figure person that says “I’m Noah” next to it. The picture is basic but effective. Picture: Facebook. Mr Swan launched his pest control business just a few months ago. Picture: Facebook. He has also included his phone number and website on the picture. “I thought I’d try the old school way,” Mr Swan wrote on the social media posts. A week after posting the advertisement, Mr Swan said it had surprisingly generated a lot of interest in his busines...