What Is RevPAR in Short-Term Rentals and How Do You Track It?

What Is RevPAR in Short-Term Rentals? A 75% occupancy rate sounds great. So does a $250 nightly rate. But neither number alone tells you if your Airbnb is actually making money. RevPAR does. Revenue Per Available Rental (RevPAR) is the single metric that combines your pricing and your occupancy into one honest number. It’s how hotels have measured performance for decades, and it’s become the go-to benchmark for serious STR investors who want to know, not just how often they book, but how much money each available night is actually generating. In 2026, the average US short-term rental RevPAR is projected to grow around 0.6% year over year as the market normalizes. So knowing your RevPAR and how it compares to your market isn’t optional – it’s the whole game. Key Takeaways RevPAR = Average Daily Rate (ADR) multiplied by Occupancy Rate. It measures actual revenue efficiency per available night. High occupancy with low RevPAR usually means you’re underpricing. High ADR with low RevPAR usually means you’re overpricing and hurting occupancy. US STR RevPAR is projected to grow roughly 0.6% in 2026, with ADR up about 1.5% and occupancy easing about 1% as the market stabilizes. RevPAR varie...