‘We Buy Ugly Houses®, Explained:’ 9 Things to Know About the House-Flipping Franchise

The slogan “We Buy Ugly Houses” explained what the famous company does, but what really is the truth behind the catchy phrase and the real estate firm’s business model? Famous for its hard-to-miss yellow billboards along the interstate featuring a shaggy-haired caveman, HomeVestors of America, better known as We Buy Ugly Houses®, has become a household brand in the U.S. The longtime private real estate investing franchise offers homeowners a simple deal: Cash for your home in its current state, no matter how pretty it is or what underlying issues may lurk beneath the surface. Despite the down-to-earth and widespread local marketing of We Buy Ugly Houses, many people don’t know much about HomeVestors as a company beyond the 800 number they see on those roadside ads. You may wonder: Who represents “we”? And how “ugly” does a house have to be for them to buy it? Speed Up Your Home Sale with a Cash Offer or a Top Agent Use HomeLight’s Simple Sale platform to sell in as little as 7 days without repairs or showings. You can also receive and compare an estimate of what a top agent might be able to get for your house. We Buy Ugly Houses has been in the cash-buying game for years, with an i...