America’s largest homebuilders may be sitting on one of the most valuable housing datasets, yet almost nobody outside their organizations knows how to compare it. Warranty data. Every callback, leak, HVAC failure, plumbing repair, and construction defect tells the industry something about how houses should be built. The problem isn’t a lack of data in homebuilding. The problem is that we don’t agree on what the data means. What’s a warranty event? When does the clock start? When does it stop? What’s a callback versus rework? What’s the denominator? And are two builders even measuring the same thing when they use the same terms? Until we answer those questions, millions of observations remain trapped within individual companies rather than becoming industry knowledge. That’s a problem because homebuilding is chasing scale. Companies are consolidating. Institutional capital is moving deeper into land. Land is being removed from balance sheets. Purchasing is becoming more centralized. Technology is proliferating. Builders increasingly describe themselves as manufacturers. But getting bigger is different from getting smarter. The promise of scale should be simple: every house we build ...
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