Real REMAX Group halts Motto Mortgage franchise growth

Real REMAX Group has made the “strategic decision to no longer invest in growing the Motto Mortgage franchise system,” HousingWire confirmed Thursday evening with a spokesperson for the newly formed Real REMAX Group. This news comes after The Real Brokerage and REMAX initially said that both “REMAX and Motto Mortgage, the first and only national mortgage brokerage franchise brand in the U.S., [would] continue to operate under their current brands,” in their late April 2026 announcements of the acquisition. In an FAQ published when the acquisition was first announced, REMAX told Motto Mortgage franchisees that the brand would stay the same, all agreements would stay in place and “support from Motto Headquarters remains unchanged.” REMAX Holdings also reassured Motto Mortgage franchisees that “even after the transaction closes, the Motto Mortgage brand will be maintained and continue to operate as a dedicated franchise model.” The FAQ also noted that Motto Mortgage franchise owners should continue running their business as usual. According to a spokesperson for Real REMAX Group, the company will “no longer offer the sale of new [Motto Mortgage] franchises.” “Existing Motto franchisee...