A Gold Coast development with more than 250 homes has sold 95 per cent of its units, making more than $375 million in sales as construction tops out.
The Main Beach project, Lagoon by the Drew Group, has sold $20 million in homes over the past 2 months, with each unit at an average sale price of $3.725m.
Across its entire sales campaign, prices at the luxury coastal complex have ranged from as low as $680,000 in 2022 to $7.5m for its most premium penthouse.
Lagoon in Main Beach by the Drew Group recently topped out construction, selling 95 per cent of its 250 units across two high-rise towers.
Sitting on the largest amalgamated site in Main Beach since the 1980s, Drew Group managing director Jon Drew said the company worked hard to give the project’s two towers appropriate space.
“We negotiated with 37 individual owners to amalgamate 4,000 sqm over 7 individual blocks of land,” he said, which allowed them to make 3 basement levels with more than 460 car parks.
“One of the important things I was always conscious of, being a [Gold Coast] local … was that the building didn’t put a strain on its already existing car park network,” he said.
The project has made more than $375 million so far, with prices as low as $680,000 to as high as $7.5m.
The towers were built atop 4,000 sqm of combined land, designed by Plus Architecture to help maximise beach and Hinterland views from each building.
The two buildings, named ‘Sunrise’ and ‘Sunset’, sit at different heights across the suburb’s skyline: designed by Plus Architecture with exterior curves to give residents as much of a view of the surrounding landscape as possible.
“We went into a very detailed design brief about view corridors for both towers, so we wanted to make sure we captured and maximised views from each apartment,” Mr Drew said.
“The design integrated a coastal environment which wasn’t reliant on square edges – it was very involved with natural curves, to emulate coastal sand dunes or waves.”
Six apartments currently remain in the taller Sunrise building, with five apartments left in the smaller Sunset tower.
The majority of apartments across both buildings are two and three-bedroom units, with around five apartments sitting on each floor.
Six apartments remain in Sunrises’s 143 units, with five out of 116 remaining in the Sunset building.
Two of the available homes are Sunrise’s penthouse offerings: one at $6.2m and one at $7.5m, with both featuring two-storeys, four bedrooms and a private pool.
While each building has its own shared spaces, a podium deck connects the two with a lagoon-style pool, shared gym, wellness centre and barbecue facilities.
With close collaboration with Hutchinson Builders, the development is expected to finish up in Q2 of 2026.
Working with Hutchinson Builders on the construction, Mr Drew said the team decided to introduce new facial recognition technology into the building as it was being made.
“If you wanted to go to the beach and leave your keys in the letterbox, you could do so,” he said. “Walk up to the door, and with the facial recognition software, go straight in and get your keys and phone.”
“The completion of the job has just been phenomenal. We’ve had our own [consultants] consistently managing the process, but the team that Hutchies have got on the project is absolutely fantastic.”
Drew Group has marketed its units to both locals and outsiders looking to get into the area: with recent purchases including four from within the Gold Coast, one buyer from Brisbane and one from Sydney’s Southern Highlands.
The fully-funded project is expected to be complete in the second quarter of 2026.
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