AI makes anyone visible. Authority is the new scarcity.

Some of the most visible people in this industry aren’t the most qualified; they’re just the best at being seen, and generative AI has made being seen easier than it’s ever been before. Anyone can produce a week’s worth of content in an afternoon, which means the feeds are louder than ever, and the people filling them aren’t necessarily the ones with the most to offer. The distance between being good at your work and being known for it has never been wider, and right now it’s the talented, under-marketed professional losing ground to someone with half the experience and twice the visibility. The problem with the AI content machine AI has handed every loan officer and real estate agent the exact same content machine. Every generic market update, bland rate explainer, listing description and carousel graphic is generated in seconds and blasted across every platform, many times word for word from one profile to the next. And it all sounds the same for a structural reason. Chatbots don’t think; they predict. They study an enormous body of existing writing and, word by word, reach for the most probable next one, and the most probable word is almost always the most common. Average goes i...